Hi, I’m Joana!

If you’re here because you watched my video, I’m glad it worked!

Don’t know what I’m talking about? Watch it below!

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hirejoana0@gmail.com

Relocating to Portugal

Creative and collaborative marketer with 3+ years of experience in B2B and B2C. As a Content Specialist, I’ve cultivated a broad understanding of multiple marketing channels while developing profound expertise where the company I’m with needs it most - brand, events & social media management.

I have experience in the SaaS industry, particularly within early-stage startup tech companies. Over the course of 3 years, I've been promoted twice, and my responsibilities have ranged from managing social media platforms, organizing events, and creating visual assets to producing and editing podcasts, as well as handling photography duties.

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Highlights

Speak 3 languages: English, Portuguese, Spanish

Managed over 70 brand campaigns/accounts

Self taught in video editing and filming

Skills

Copywriting | Graphic Design | Video Editing | Brand Management | Content Strategy

Social Media Management | Podcast Management | Email Marketing | SaaS | Photography | SEO

Tools

Hootsuite | Hubspot | Planable | Later | Unbounce | Splash That | Heap Analytics | Notion

Google Analytics | Capcut | Hopin | Active Campaign

Bringing Gearset’s Employer Value Proposition to Life

Context:

A company's employer brand is constantly under scrutiny by both current and prospective employees. This particular client recently introduced their new Employee Value Proposition (EVP). They were facing difficulties in attracting top tech talent, and they needed a creative way to let people know about their new EVP.

Action:

I devised a strategy, crafting a user-generated content (UGC) style video featuring one of Gearset's senior lead engineers. This video served as a platform for employees to candidly share their experiences and stories, providing viewers with an insider's look into what it's truly like to be a part of the Gearset team, and critical aspects of their EVP.

Results:

• It generated more than 15,000 social media impressions
  
• The campaign led to the successful recruitment of four key senior hires
  

Improving Conversion Rates with Lasting Content

Context:

The Home Office sought to enhance its brand perception in order to attract and retain tech talent for their positions. Our objective was to address negative sentiments associated with the brand and ultimately improve the quality of hires and reduce turnover rates.

Action:

To kickstart our efforts, we conducted a comprehensive survey to gather candidate feedback about their perception of the brand. This valuable data enabled us to identify the reasons behind interview declines and uncover any negative associations with the brand. Armed with this insight, we implemented a strategic recruitment marketing campaign spanning six months.

Results:

Over the course of six months, we observed a significant decrease in negative brand sentiment, reducing the percentage of individuals who felt the company was not suitable for them from 14% to 2%.

Leveraging Social Proof for Enhanced Brand Credibility and Growth

Context:

Social proof is one of the most important aspects to build brand trust and credibility, since people are more and more skeptical in their purchase decisions.

Action:

Recognizing this, I addressed the pain points commonly encountered by tech talent during their job search. By leveraging their experiences and success stories into short videos, I strategically contributed to the enhancement of hackajob's brand reputation, increased candidate sign-ups, fostered trust with candidates, and elevated overall product and brand awareness.

Results:

• Increased trust in the hackajob product
  
• Significant growth in the number of candidates signing up to the platform

Video Podcast Trailer

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• Reached 500k active members within hackajob’s tech community.
• Engaged over 900k individuals with brand content.
• Expanded hackajob’s LinkedIn page following from 14k to 109k followers.
• Mobilized over 600 engineers to actively participate in brand initiatives.
• Broadcasted The DevLab podcast to 973 cities.
• Successfully hosted 100+ online events, consistently achieving a 30% attendance rate.
• Executed email campaigns to more than 190,000 weekly subscribers, achieving a 55% open rate.
• Attracted 5000 monthly visitors to our blog
  

hirejoana0@gmail.com